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Phone: (201) 886-0800
Toll Free: 1-888-45-SMART

The Listing Police

SMART agents understand they have a responsibility to the Landlord to effectively market their listing in order to earn their commission.   It is our obligation and duty if we have your listing to get the Landlord the highest price for their property. With the execution of the listing agreement the Landlord and the agent discuss a specific marketing plan in order to increase traffic and exposure.

Increased traffic and showings will increase the chances of procuring a Tenant for the listing. We suggest that in order to maximize the price to the Landlord we employ all the strategies listed below and manage the listing by initiating an aggressive marketing campaign.

At SMART our internet marketing is the most advanced in the marketplace.

We highlight your home – not our company!
Your listing is constantly monitored and updated on multiple internet portals. We have two staff members who work exclusively with your listing to give it the best exposure on the internet. Effective marketing and constant monitoring the listing is imperative to obtain that goal. We “refresh” your listing several times per week in order for it to get maximum exposure and placement.

Other agents practice is to get a 6 month listing, list it on the MLS and then cross their fingers the property gets rented. As the listing becomes dated, the Landlord gets less of an effort from the listing agent.
SMART Realty says “NO” to that practice!
The correct way to “police” a listing is to have a plan and a goal; stick with it, monitor it and adjust it if necessary!

At SMART we have an open line of communication with weekly feedback provided by the agent to the Landlord in order to evaluate market activity and develop strategies.

Yes, we “police” and “post” your listing.

SMART agents will electronically email a list of homes currently FOR RENT in their neighborhood along with properties that have gone into “attorney review” and those “withdrawn” from the market. Supply and demand effects price and market activity and will be followed regularly. The Landlord will be emailed a list of all of the new homes for rent in the area that had a price change, price increase or price reduction.
A weekly marketing schedule prepared by the agent will be included as part of the program with feedback and results for each strategy implementation.
In this competitive market – the price must be right!
SMART agents check all comparable market RENTALS before setting a price for the unit or home.
We put together a WEEKLY – TO – DO – LIST!
  • Use various tools to market the property adhering to strict timelines.
  • Maintain high Landlord satisfaction with agent efforts.
  • Weekly activity reports provided to the Landlord by the agent.
  • Make decisions based on facts and analysis.
  • Create a sense of urgency for prospective tenants.
  • Make sure each potential tenant is pre-qualified with a full application and credit report.
  • List property in MLS, and internet with pictures and virtual or 3D tours.
    At least 5 photos are taken and then upload with the listing.
    These photos highlight the most prominent features of the unit and try to lure the customer to seek more information.
    When loading the listing on NJMLS we scroll down and make sure “Yes” is clicked for the Internet. This ensures the Listing will be on
    We double check, making sure the comments include the number of bedrooms and baths in both the comment box and the separate box provided for the Internet (because a listing is on the NJMLS it is not necessarily on

    Then we go to work and start loading your listing on many of the following sites: - - - - - - - - - - - - - -

    We follow our web leads and follow-up with agents in order to get feedback about your listing
    As the listing progresses ideas are presented and strategies identified.
  1. Agents will keep the seller updated on comparable rentals and new listings that come on the market.
  2. A sophisticated approach is used to determine how aggressive the property should be priced based on supply and demand or the Landlord’s personal finances.

  3. We monitor the number of sales vs. active listings – information is attainable thru the various MLS’s.
  4. When does the agent request a price reduction?

  5. How does the seller determine it is time to reduce the price of their property?
    Call: 1-888-45-SMART or